In October, Foyer launched a grand competition to celebrate the month of the Group’s 100th anniversary, an occasion in which it joined forces with some of its valued partners.
For Foyer, this anniversary was an opportunity to showcase its wonderful journey, celebrate its history, and above all, set out its future.
And so, to publicly reaffirm its values, its positioning and its development focuses, in May, the Group launched its new corporate campaign.
This campaign highlights the strengths of its strategy (potential, forward thinking and innovation) and explores our vision of the future, the questions we are asking ourselves, and the uncertainties surrounding technology, nature, methods of transport, lifestyles and more.
“We don’t know what the future holds. But no matter what awaits us, Foyer will always be there to protect us.”
To support this promising campaign, the public’s involvement and participation in this unique celebration was crucial, and what better way to bring people together than a competition?
Beginning
on 3 October and lasting for 20 days, the competition took the form of a
treasure hunt for a flying car, with a new prize to be won each day.
This innovative principle encouraged web users to visit the Group Facebook page
each day to discover the prize and find the clue that would help them locate
the flying car hidden on one of the pages of Foyer’s website.
The competition was a roaring success, with almost 3,300 participants!
We would like to express our very special thanks to our nine partners , Batiself, Citabel, Hifi International, Traiteur Julien Cliquet, Maroquinerie du Passage, Möbel Alvisse, Peters Sport, Post, Voyages Emile Weber, for enabling us to offer innovative prizes that suited the advertising campaign perfectly.
We would also like to thank everyone who took part and congratulate the 20 lucky winners who received their prizes on 28 November at a ceremony attended by the Communication Department, partners, and representatives of our winning clients. No fewer than 17 winners are Foyer clients!
